Driving force behind Apple's marketing is the company's message which has been instilled in every advertisement, service, and product. Apple's products are designed to fit the lifestyle of a vast majority of people in a wide age range. Although Apple's prices are a bit of a reach for some consumers the elegant style, competitive quality, and range of products Apple houses have been sold to over 50 million people in the United States alone (
cellular-news.com) and the number continues to grow.