"Get Your Island On"

Lounging and relaxing with the waves licking your toes, the sun's warm rays scattered along the pale sands, palm tree leaves swaying gently in the warm breeze, and a white rum beverage or chilled beer sitting idle on the table beside you sounds like a day in paradise for many people. When you think of a tropical getaway we often think of beaches and time away from work, we also think of sipping beverages and long nights under the stars. 

Malibu Rum, often associated with pina coladas and other fruity beverages, are often geared towards the female gender in an age range of legal drinking age to late 40s to early 50s. Known to be a more tropical alcoholic mix option, Malibu sells not only its white rum taste but also the concept of "summer fun" and the holiday get-away. It inspires a relaxed feeling which greatly adds to its appeal. Corona beer has inspired a similar feeling to their beverage except it caters to the masculin crowd and lesser to the female gender. Both these alcoholic products prove popular in North American cities as well as South American cities geared often towards tourists.

Specifically in regards to print advertisements, both companies use bright, happy, tropical colors. Their commercials have a light sense of humor and are catchy to listen to making their effect on the consumer long lasting. In a simple equation we can deduce the following: Malibu + Corona = Fun...that's an easy message to remember (even for all the guys out there ;P)...oh one more thing: please drink responsibly.