Too Much Sex?

Sex. The world seems to focus on sex simply because sexy catches the eye. Understandably an elegant pair of woman's legs will hold the attention of both males and females more so than an adorable kitten. Sexy advertisements plague our magazines, our TVs, and billboards, all of which are competing for our attention. We're attracted to the perfect chiseled chest on male models, and the well-toned and perfectly groomed legs of the women. Men are attracted to the provocatively dressed women, and women alike admire the god-like figures of both male and female models. What is it about attractive models in sexy adverts that sell the products? Does that half naked beautiful model really inspire us to buy the product? When does an advertisement scream too much sexy?

Advertisers understand the eye-drawing power of a sexy commercial or ad however the emotional response from consumers has to be considered. Nudity and graphic content hardly ever inspire positive feelings and can often be classified as a "cheap shot." Cheap shots can harm a company's brand and drive customers away. Often a good approach can be to imply sexual content rather than directly. Some advertisement photos often associated with sports cars and exotic cars can be seen as cheap while brands such as Dolce & Gabbana and Heineken have found a balance between selling their products and using sexual content implicitly.