Open a Vogue, Bazaar, or Elle Magazine and you will never see a Louboutin ad. Every female on the planet who knows anything about fashion knows the trademark red sole. Known for outrages, expensive, and highly fashionable, Louboutin can be found in various high fashion stores in Canada such as Holt Renfrew and American stores such as Macy's. These retail stores never promote or show a particular ad for Louboutin, so how do the majority of fashionistas know about these luxury shoes? Cesare Paciotti and Jimmy Choo are two primary competitors of Louboutin, who advertise in high fashion magazines right along side Prada and Miu Miu and yet we know all of the brands above, on average, equally.What's impressive is that Louboutin manages to maintain its reputation among fashion designers and clientele without a single ad. Nothing like saving a couple million dollars by not putting an ad in a magazine or up on a billboard. Not sure how Louboutin manages to pull that off but congrats, the red sole has really walked a thousand miles and made the brand.
No comments:
Post a Comment